Mortgage Leads Types... If you are a Loan Officer and in need of, you are no doubt on a continual search for the freshest, targeted mortgage leads to assist you in filling up your pipeline. It is important to work with a marketing company who will deliver what they promise and have the ability to deliver all of the lead types we will cover shortly.
In this ever changing and highly competitive marketplace, it is important to gain as much of a competitive edge as possible. We are sure you will agree that the mortgage leads and mortgage lists you use are a large part of being successful and maintaining your success, so quality is of the utmost importance.
For this reason, the following is an overview of some of the most popular and best performing Mortgage Leads Types based from the feedback we receive from our loyal clients.
We should also mention that a multi-pronged attack to gain the lion's share of any market is advised. So, if you are presently doing a direct mail campaign, mixing in some telemarketing to a targeted list or calling some mortgage internet leads daily would be a smart way to diversify.
If you are using a direct mail campaign, instead of just offering a phone number for your prospective clients to contact you, how about providing a PURL (Pesonalized URL) or a "short code" they can text your "keyword" to for a free appraisal or dinner or anything you can use as an incentive to get your foot in the door.
Don't be left scratching your head when, whatever you are doing now suddenly dries up and is no longer working for you. You should already and always put yourself in a position to win.
By strategically using multiple forms of marketing methods and using different mortgage leads types, you will never be caught by surprise and you will always have the luxury of time to re-group, so to speak, if one of the arms of your marketing sales plan begins to faulter.
We are experts at keeping the wheels that power your sales pipeline greased. Contact us for a free consultation anytime.
Now, let's get into the "meat" of this article and discuss the different types of mortgage leads and lists that we can provide to you and your firm to keep you ahead of the curve.
Here are the top 8 mortgage leads types and mortgage lists in no particular order.
1) DU/HARP Refinance Leads
2) FHA Streamline and VA IRRRL Leads
3) Mortgage Triggers
4) Reverse Mortgage Leads
5) Internet Mortgage Leads
6) Jumbo Refinance Leads
7) Hot Transfer Mortgage Leads
8) Phone Verified Internet Leads
Phone verified leads are generated when a mortgage re-finance prospect fills out the form on one of our landing pages and initiates a call to us, we verify the incoming call and then once qualified, we send that lead to you in real time via email or into your crm.
The mortgage leads types that we outlined above should give you a pretty good idea as to what type of lead is available for your marketing campaigns.
We hope this helps and as always, do not hesitate to contact us if you may happen to have any questions or if you need a count for marketing on your "Turf". Make it YOURS and contact us today! We will be happy to work with you in any capacity and thanks again for taking the time out of your busy day to check us out. Happy Selling and Have a Good One!
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