Marketing Types

Marketing Types: Before you begin your marketing campaign, it helps to recognize the differences in the 3 main types of marketing: undifferentiated marketing, differentiated marketing, and concentrated marketing. Here is a quick overview of the main types.

Lets talk about Undifferentiated marketing first.

Undifferentiated Marketing, also known as mass marketing, attempts to target all prospective customers with a single, basic product line or service through mass advertising and assuming everyone is the same aiming a particular product or service at everyone. This is also called market saturation.

An example would be casting a large net and expecting to catch some of the targeted demographic. Undifferentiated marketing does have it's place but there are more productive methods to sell your product or services.

Advantages: Easy to plan campaign, saturates the market area, useful in "Brand building".

Disadvantages: Method can waste marketing dollars that may be better spent using other marketing methods, ignores segmentation, can lead to disappointing return.

Differentiated Marketing also called multi-segment marketing, focuses the product or service to specific segments in the marketplace that appeals to at least two or more distinct market segments, using a different approach for each segment.

Typically differentiated marketing creates more total sales than undifferentiated marketing, but it also increases the costs of doing business.

In essence, taking the same exact product or service and using different promotional messages for each segment being marketed to. For example, a product that may appeal to both a young audience and seniors will accent different advantages of the product or service being advertised in the campaign, potentially appealing to both.

Advantages: Helps identify niche markets, product or service advantages can be developed for each segment, different markets can be identified and statistics can prove very valuable for future marketing efforts.

Disadvantages: Can be costly due to the need to develop 2 or more separate campaigns for the same product or service, message may miss some customers.

Concentrated Marketing is when the message is laser beamed focused at just one small market. This method is effective for small and medium sized companies with limited resources because it enables the company to achieve a strong market position for their products or services.

Advantages: Small to medium sized firms can concentrate their marketing, allows a specific marketing demographic to be developed.

Disadvantages: Ignores the other potential customers in the market, company expansion into other markets may become a difficult transition due to past marketing efforts that ignored the new marketing segment making it more expensive to break into the new marketing segment.

We hope this helps to clear up the distinct differences in the 3 main marketing types.

Whether you plan to get your message out using a direct mail, telemarketing, email, SMS, SEO, print, TV ad campaign or a combination of any of these, be sure to contact Brokers Data to help analyze the correct marketing types you should be concentrating your campaigns on to get the most from your campaigns and to reach your sales/marketing goals.

We will be happy to assist you and grateful for the opportunity to earn your business. Leads, lists, and broadcast solutions to get your product or service message to your market, turn-key or do it yourself, we can help!

Contact Brokers Data

Click the "Request A Quick Quote" icon below for Fastest Service. A representative from Brokers Data Inc. will be assigned to follow up with you within the next 30 minutes, M-F 9am-6pm EST.

You may also call us at (800) 884-7507 during normal business hours. Your information is always kept completely confidential.

Request A Quick Quote

Please Feel Free to leave your comments or feedback in the section below. Please make sure to include your email address and phone number if you are requesting a reply. For product or pricing information, please use our "Quick Quote" request form. Thank you.
HTML Comment Box is loading comments...

Return To Brokers Data Home

© 2011-2019 All rights reserved. | Brokers Data Inc.


1320 Main Street Suite 300, Columbia, SC 29201 


PO Box 292409, Columbia SC 29229


4611 Hard Scrabble Road #335, Columbia SC 29229

TOLL FREE: (800)-884-7507

LOCAL: (803) 254-1311

FAX-1: (888) 860-4334

Return From Marketing Types to Brokers Data | Leads, Lists, Data, Marketing Solutions and More

Mortgage Broker Leads
Automotive Leads
Insurance Agent Leads

Fast, Friendly, and
Experienced Consultants

    Phone Hours:
  • Mon.-Thur. 9 am - 6 pm EST
  • Friday 9 am - 5 pm EST
  • Saturday & Sunday - Closed
    Email Hours:
  • 24/7
We gladly accept Visa, MasterCard, Discover, AMEX and Checks.

Worry Free Pricing!

Submit Form for Price Match Request

Click to Submit your price match guarantee request.

Our pricing should be extremely competitive. However, if you have a lower quote from one of our competitors, we are happy to offer a price match guarantee.

Recent Posts

  1. Brokers Data | Leads | Lists | Data | Marketing Solutions

    Jul 18, 19 12:10 PM

    Brokers Data is your full service data, leads and list provider.

    Read More

  2. Mortgage Brokers Leads

    Jun 28, 19 03:21 PM

    Mortgage Brokers leads using credit bureau pre-screened data at low wholesale pricing from Brokers Data

    Read More

  3. Mortgage Trigger Leads

    Jun 26, 19 06:59 PM

    Brokers Data has the freshest mortgage trigger leads and Mortgage Broker leads. We deliver early each morning and at the lowest prices.

    Read More

  4. Pay Per Call (PPC)

    Jun 14, 19 12:00 PM

    Pay Per Call leads for just about any product or service with a 90 second buffer.

    Read More

  5. Mortgage Internet Leads

    Jun 14, 19 10:19 AM

    Brokers Data offers real time mortgage internet leads that are delivered fresh to your email inbox in real time as they are generated.

    Read More

  6. Aged Internet Leads

    Mar 07, 19 06:08 PM

    We sell our aged Internet leads up to 2 times as aged lead. Every lead has a date and IP address and many filters are available at no charge.

    Read More

  7. Predictive Dialer

    Mar 06, 19 03:02 PM

    Predictive Dialer Increases Talk Time and saves you time. Don't dial the phone manually, become more productive. No more answering machines, busy signals or faxes.

    Read More

  8. Expiring Loans Leases

    Dec 15, 18 11:24 AM

    Brokers Data can target expiring loans leases by exact months remaining, balance of auto loan or lease and more selects.

    Read More

Exclusive Telemarketed Leads

American Marketing Association

Brokers Data Testimonials

"Thank you for the time you spent with me compiling the list I needed to generate leads for my team. You have certainly been an integral partner in helping us re-invent ourselves. Thanks again!"

Steve B. - Passaic. NJ

Moving from the individual health insurance market to the final expense insurance market, I did not have a clue how to find the people to call and what "filters" as you call them, to use. Thanks for consulting with me and helping me successfully transition into this new market."

James N. - Houston, TX

Thanks for all the help! I have already told 3 other LO's about your great service and mortgage leads. Keep up the good work!"

Tony N. - Philadelphia, PA

"Thanks for the Diabetic leads and the dialer you set up for me is fantastic!"

Judy S. - San Diego, CA

"Hey Al, my office has closed 4 deals this week from the FHA mortgage list we bought from you... please call me later to run a count for our next order. Thanks for your expertise and if results continue like this, we will be a client for a long time!"

Nick D. - New York, NY

"We really appreciate the time you spent with us regarding the mortgage trigger leads Al and it was certainly time well spent. We have had very good results and look forward to your continued good advice moving forward"

Sean O. - Boston, MA

"Our direct mail campaign has produced some really good leads. Thanks again Al!"

Neal J. - Phoenix, AZ

Click Here to View our Site Map

Download Mortgage "CWM" Inquiry Form