Trigger Leads Filters

This page is dedicated to the trigger leads filters that are available when using the trigger leads available from Brokers Data. This handy guide lists all of the filters and selects available when targeting auto trigger leads or mortgage trigger leads for use in your marketing campaigns.

Although this trigger leads filters list is no substitute for talking with one of our knowlegdable marketing consultants, it certainly will be useful in helping you become familar with how we can target and filter for your ideal clients and prospects.

Trigger Leads Filters General Information

• Usage type(s):
-Direct Mail
-Telemarketing
-Both

• One per household:
• Unique phones only:

Trigger Leads Filters Geography Options:

• Zip Code Radius: "" To "" (in miles)
-Options:
-Include all zips and states from this radius
-Include only the state from the entered zip code
-Exclude the state from the entered zip code

• Zip code file: List of Zip Codes
• Area codes: List of Area Codes
• SCF list: From "" To ""
• Cities: City or List of Cities
• States: State or List of States
• Counties: County or List of Counties
• Direct Marketing Areas:
• Metro Statistical Areas:
• Nationwide: Contiguous or Non Contiguous
• Geography - Exclusions Optional

Trigger Leads Filters Suppression Choices

• Address suppression level:
-First Name and Last Name
-Last Name and Address
-Address Only

• Additional suppression options:
-Include phone number suppressions
-Include social security number suppressions
-Suppress orders from this search type (Daily Triggers) only

• Suppress Marketer:
-15 Days 30 Days 60 Days 90 Days 120 Days 150 Days 180 Days
-7 months 8 months 9 months 10 months 11 months 12 months

• Suppress other marketer:
-15 Days 30 Days 60 Days 90 Days 120 Days 150 Days 180 Days
-7 months 8 months 9 months 10 months 11 months 12 months

• Suppress by order or invoice number:
• External Orders Suppressions:

Types of Trigger Leads

• Automotive Trigger Leads:
-Auto trigger date: = <> From To
-Option: Where available

• Auto trigger days: 1 to 30
-Option: Where available

• Multiple Auto Triggers within 30 Days:
-Not selected
-Target
-Exclude

• Mortgage Trigger Leads:
-Mortgage trigger date: = <> From To
-Option: Where available

• Mortgage trigger days: 1 to 30
-Option: Where available

Trigger Leads Filters Baseline Selects

• Apartment address:
-Not selected
-Target
-Exclude

• PO Box address:
-Not selected
-Target
-Exclude

• Hispanic indicator:
-Target
-Exclude
-Not Selected

• Phone option:
-Where Available
-100 % phones
-No phones

• Length of residence: = <> From To
• Mobile homes:
-Target
-Exclude
-Not Selected

Trigger Leads Filters Credit Selects

• Revolving - number of satisfactory trades: = <> From To
• Revolving - aggregate monthly payment for balances: = <> From To
• FICO risk score: = <> From To
• Revolving - aggregate balance for open trades: = <> From To
• FHA Prospect:
-Not selected
-Target
-Exclude
-Where available

• FHA Mortgage Balance: = <> From To
-Where available

• FHA Mortgage Present:
-Not selected
-Exclude
-Target
-Where available

• FHA Mortgage Date: = <> From To
-Where available

• VA Mortgage Balance: = <> From To
-Where available

• VA Mortgage Present:
-Not selected
-Target
-Exclude
-Where available

• VA Mortgage Date: = <> From To
-Where available

• FHA Mortgage Balance: = <> From To
-Where available

• FHA Mortgage Present:
-Not selected
-Target
-Exclude
-Where available

• FHA mortgage payment: = <> From To
-Where available

• FHA Most Recent Mortgage Date: = <> From To
-Where available

• VA Mortgage Balance: = <> From To
-Where available

• VA Mortgage Present:
-Not selected
-Target
-Exclude
-Where available

• VA mortgage payment: = <> From To
-Where available

• VA Most Recent Mortgage Date: = <> From To
-Where available

• Number of inquiries: = <> From To
-Where available
• Number of non-installment trades greater than 50% of limit: = <> From To
-Where available

• All trades - total high credit (credit limit): = <> From To
-Where available

• Number of revolving trades verified in last 24 months: = <> From To
-Where available

• Historical derog - months since most recent delinquency: = <> From To
-Where available

• All trades - months since most recent trade opened: = <> From To
-Where available

• Number of bankcard trades opened in last 18 months: = <> From To
-Where available

• All trades - average number of months trade is on file: = <> From To
-Where available

• All trades - age of oldest trade: = <> From To
-Where available

• Average balance of all bankcard trades: = <> From To
-Where available

• Number of bankcard trades opened in last 24 months: = <> From To
-Where available

• Number of inquiries in 6 months excluding Auto and Real Estate: = <> From To
-Where available

• Number of department store trades opened last 12 months: = <> From To
-Where available

• Number of bankcard trades verified in last 3 months: = <> From To
-Where available

• Installment debt: = <> From To -Where available

• Bank card debt: = <> From To
-Where available

• All trades - average balance of all trades: = <> From To
• Combined Debt: = <> From To
-Auto Debt
-HELOC Debt
-Installment Debt
-Retail Debt

Trigger Leads Filters Derogatory Indicators

• Auto loan – number of repossession trades: Equal to (=) Greater Than or Equal to (>=) Less Than or Equal to (<=)
• Public record - number of bankruptcies: Equal to (=) Greater Than or Equal to (>=) Less Than or Equal to (<=)
• Public record - number of months since most recent bankruptcy: = <> From To
• Historical derog - percent of trades never delinquent: = <> From To
-Where available

• Number of public record and trade line derogs: = <> From To
-Where available

• Historical derog - 60+ DPD ever: = <> From To
-Where available

• Total collection amount ever owed: = <> From To
-Where available

• Historical derog - highest delinquency ever on trade: = <> From To
-Where available

• Months since most recent derog public record: = <> From To
• Public record - Months since most recent foreclosure (Equifax only): = <> From To
• Public record - months since most recent tax lien (Equifax only): = <> From To
• Public record - months since most recent judgment (Equifax only): = <> From To
• Derogatory Indicators Exclude Public record - number of months since most recent bankruptcy: = <> From To

Trigger Leads Filters for Mortgage/Property

• Mortgage - aggregate balance for open trades: = <> From To
• Mortgage - highest balance: = <> From To
• Home equity - aggregate balance for open trades: = <> From To
• Mortgage - age of most recent trade: = <> From To
• Mortgage - number of open status trades: = <> From To
• Mortgage - number of 30+ DPD occurrences within 12 months: = <> From To
• Mortgage - number of 30+ DPD occurances within the last 13 to 24 months: = <> From To
-Where available

• Mortgage - number of 60+ DPD occurrences within 12 months: = <> From To
• Mortgage - number of 60+ DPD occurances within the last 13 to 24 months: = <> From To
-Where available

• Mortgage - number of 90+ DPD occurrences within 12 months: = <> From To
• Mortgage - worst status ever on open trades: = <> From To
• Mortgage - worst current status on open trades: = <> From To
• Difference in days between most recent Inquiry dates: = <> From To
-Where available

• Estimated market value:
1,000 - 49,999 50,000 - 74,999 75,000 - 99,999 100,000 - 124,999 125,000 - 149,999 150,000 - 199,999 200,000 - 249,999 250,000 - 299,999 300,000 - 399,999 400,000 - 499,999 500,000 - 599,999 600,000 - 749,999 750,000 - 999,999 1 MM - 1.99 MM 2 MM + Unknown or NULL

• Mortgage lender name flag:
• Home equity lender name flag:
• Dwelling Type:
-Apartment
-Multi Family
-PO Box
-Rural Route
-Single Family Home
-Unknown

• Purchase Price: = <> From To
-Where available

• Purchase Date: = <> From To
-Where available

• Year Home Built: = <> From To
-Where available

• Dwelling Units: 1 Unit 2 Units 3 Units 4 Units 5-9 Units 10-19 Units 20-49 Unit 50-100 Unit 101+ Unit
-Where available

• Property Type Detail:
-Residential
-Commercial
-Agricultural
-Government
-Other/Unknown
-Where available

• Mortgage loan type:
-FHA
-Conventional
-VA
-Construction
-Fannie Mae/Freddie Mac
-Balloon
-Farmers Home Association
-Negative Amoritization
-Reverse Mortgage
-Other/Unknown
-Where available

• Mortgage rate type:
-Fixed
-Variable
-Where available

• Home equity loan amount: = <> From To
-Where available

• Month of mortgage date:
-Where available


Year of mortgage date: = <> From To -Where available

• Mortgage date: = <> From To
-Where available

• Combined loan to value: 1 - 25 26 - 50 51 - 60 61 - 70 71 - 75 76 - 80 81 - 85 86 - 90 91 - 95 96 - 100 100 - 125 126+
-Where available

• Mortgage - highest monthly payment: = <> From To
-Where available

• Combined Balance - Mortgage and HELOC: Home equity - aggregate balance for open trades Mortgage - aggregate balance for open trades = <> From To
• Dwelling Type:
-Apartment
-Multi Family
-PO Box
-Rural Route
-Single Family Home
-Unknown

Trigger Leads Filters for Vehicle Trades

• Auto loan - number of trades:
• Auto loan - number of open status trades:
• Lease - number of open status trades:
• Lease - highest balance:
• Lease - age of most recent trade:
• Auto loan - highest balance: = <> From To
• Auto loan - age of most recent trade: = <> From To
• Auto Loan – aggregate balance for open trades: = <> From To
-Where available

Trigger Leads Filters for Owner Demographics

Gender:

-Male
-Female
-Unknown
-Where available

Estimated Income: 1,000 - 14,999 15,000 - 24,999 25,000 - 34,999 35,000 - 49,999 50,000 - 74,999 75,000 - 99,999 100,000 - 124,999 125,000 - 149,999 150,000 - 174,999 175,000 - 199,999 200,000 - 249,999 250,000 +

-Where available

Education:

-Less Than High School Diploma
-High School
-Some College
-Completed College
-Graduate School
-Unknown
-Where available

Marital Status:

-Married
-Single
-Unknown
-Where available

Presence of credit card:

-Not selected
-Target
-Exclude
-Where available

Date of Birth (Equifax only): = <> From To

-Where available

Read More About Mortgage Trigger Leads

Read More About Auto Trigger Leads

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