Mortgage Lead Counts

Welcome to the  Brokers Data Inc. Mortgage Lead Counts selects and filter examples.  We often are asked, "Which filters should I use for our mortgage marketing campaign?" so below is a list of the typical filters and selects we use for mortgage counts.

After reviewing the information below, do not hesitate to contact us for a "live" count for your marketing area as well as your specific criteria. We can run counts geographically by:

  • Zip Code Radius
  • Zip Code List
  • Area Code List (ITA data only)
  • City List (ITA data only)
  • County List
  • Metro Area List
  • State List

Please note, some selects and filters are only available from the credit bureaus. If that is the case, it will be noted next to each select or filter.

In addition to credit bureau data, we also have non-credit data that is available for our clients who have not completed the company on-boarding process for credit data use. Contact your consultant for more information on our "Invitation To Apply" data.

We hope that you find this information to be a valuable resource for you moving forward.


FHA Mortgage Criteria
(Pre-screened Credit Bureau Data)

CRITERIA: 

  • One per household   
  • Owner Occupied                                                              
  • Mortgage Type: FHA                                                                
  • Credit score: 620+                                                                 
  • Mortgage trades 30+ DPD in the last 12 months: 0                 
  • Mortgage balance for open trades: $150,000+                           
  • Loan To Value: 80%< 
  • Mortgage rate: (where available)
  • Revolving debt: (where available)

VA Mortgage Criteria
(Pre-screened Credit Bureau Data)

CRITERIA:

  • One per household  
  • Owner Occupied                                                  
  • Mortgage Type: VA
  • Credit score: 620+ 
  • Mortgage trades 30+ DPD in the last 12 months: 0
  • Mortgage balance for open trades: $150,000+
  • Loan To Value: 100%<
  • Revolving debt: (where available)
  • Mortgage Seasoning: 6+ months

Reverse Mortgage Criteria
(Pre-screened Credit Bureau Data)

CRITERIA:

  • One per household
  • Owner Occupied
  • Age: 62+ years old
  • HECM LTV: 50% or below
  • Credit score: 580+ 
  • Mortgage trades 30+ DPD in the last 12 months: 0 
  • Mortgage balance for open trades: $50,000+
  • Mortgage rate: (where available)
  • Revolving debt: $5000+ 
  • Revolving Derogs: 0-1
  • Suppress Homeowners in a Reverse Mortgage

Reverse Mortgage Criteria
(Invitation To Apply Data - ITA)

CRITERIA:

  • One per household
  • Owner Occupied
  • Age: 62+ years old
  • HECM LTV: 50% or below
  • Credit score: (Not Available with ITA)
  • Mortgage balance for open trades: $50,000+
  • Mortgage rate: (where available)
  • Revolving debt: (Not Available with ITA)
  • Debt Insight: Estimates the debt of consumers within a tight geographical area. For example Top 10% percentile.
  • Suppress Homeowners in a Reverse Mortgage

      Mortgage Re-Fi Trigger Leads Criteria
                (Credit Bureau Trigger Leads)

CRITERIA:

  • One per household
  • 24 Hours old or less
  • Mortgage Trigger confirmed
  • Credit score: 620+
  • Mortgage trades 30+ DPD in the last 12 months: 0
  • Mortgage balance for open trades: $150,000+
  • Mortgage date: Output  on File                                           
  • Revolving debt and payment:  (For Cash Outs; $5,000+)   
  • Loan To Value: (For Cash Outs 80%<)           
  • HELOC debt and payment: (where available)                                                 

Mortgage Purchase Trigger Leads Criteria
(Credit Bureau Trigger Leads)

CRITERIA:

  • One per household
  • 24 Hours old or less
  • Mortgage Trigger confirmed
  • Credit score: 670+
  • Mortgage trades: None 
  • Mortgage balance: None
  • Renter - Non Homeowner
  • Revolving Trades: (where available)

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Brokers Data Testimonials


"Thank you for the time you spent with me compiling the list I needed to generate leads for my team. You have certainly been an integral partner in helping us re-invent ourselves. Thanks again!"

Steve B. - Passaic. NJ


Moving from the individual health insurance market to the final expense insurance market, I did not have a clue how to find the people to call and what "filters" as you call them, to use. Thanks for consulting with me and helping me successfully transition into this new market."

James N. - Houston, TX


Thanks for all the help! I have already told 3 other LO's about your great service and mortgage leads. Keep up the good work!"

Tony N. - Philadelphia, PA


"Thanks for the Diabetic leads and the dialer you set up for me is fantastic!"

Judy S. - San Diego, CA


"Hey Al, my office has closed 4 deals this week from the FHA mortgage list we bought from you... please call me later to run a count for our next order. Thanks for your expertise and if results continue like this, we will be a client for a long time!"

Nick D. - New York, NY


"We really appreciate the time you spent with us regarding the mortgage trigger leads Al and it was certainly time well spent. We have had very good results and look forward to your continued good advice moving forward"

Sean O. - Boston, MA


"Our direct mail campaign has produced some really good leads. Thanks again Al!"

Neal J. - Phoenix, AZ