Email Broadcasts

Email Broadcasts

Single Opt-In Emails

Our “Single Opt-In” email broadcasts consist of people who have self reported their email address through a network of third party websites. Each person would have filled out a product registration, survey, or other some other type of online form. They also would then have to click, "Yes" to such a question as, "Would you like to receive additional offers from third party advertisers related to your above interests."

PROS: This option is usually the most economical since it allows you to market to a wider audience. The "cost per thousand" will be lower than our Double Opt In or Guaranteed Open email campaigns. Single opt-in campaigns will consist of a broader audience range than that of a double opt-in campaign.

CONS: Expect a lower average of "open and click thru rates" on your Email Broadcasts than the other methods. Lower deliverability rates are caused by the broader market and less targeted consumer group than a double opt-in campaign will be able to provide.

LIST AVAILABILTY: Consumer and Business lists are available for a Single Opt-in campaign and if you market to Consumers, you can select from many of our most popular demographic and geographic selections, including age, income, geography, and much more to help target your ideal prospect. If you market to Businesses, you can select by SIC code, industry type, employee size, sales volume, and more.

SOURCES: The single opt-in email files are compiled from almost 3,000 third party websites.

OPEN RATE: Expect a 3% - 8% open rate depending on the campaign

CLICK THRU RATE: Expect a 1% - 2% click through rate depending on the campaign

PRICING AND MINIMUM: Pricing depends on the total of emails sent and other factors such as filters used. Contact one of our experienced sales consultants for email pricing details. Click Here for our contact information or to request an email quote.

CAN-SPAM COMPLIANT: Yes, All Email Campaigns offered by Brokers Data Inc. are 100% CAN Spam compliant.

Email Broadcasts

Double Opt-In Emails

Double Opt-In” email broadcasts, also known as a "Confirmed Opt-In" is the most targeted form of email marketing since an individual opts in to the mailing list, but unlike a "single opt-in", a confirmation e-mail is sent to verify their opt-in.

The new subscriber must respond to the confirmation e-mail in order to be added to the Double Opt-In list. This ensures that no person can subscribe someone else out of malice or error. The Double Opt-In process is also known as "confirmed subscription" or "closed-loop opt-in".

PROS: The Double Opt-In Email Broadcasts technique validates that a person claiming to possess a particular email address actually does. The Double Opt-In campaigns will provide a much higher deliverability, open, and click thru rates, as well as lower SPAM and Opt-Out rates.

CONS: With the advantages of Double Opt-In email lists such as higher deliverability, click thru rates and open rates comes added costs. Your average cost for each thousand records sent will be higher than the single opt-in campaigns. Double Opt-In campaigns are generally not meant for saturation, however they can be highly targeted to your audience.

LIST AVAILABILTY: Consumers and Business lists are available. If you market to Consumers, select from any of our available demographics. If you market to Businesses, select by SIC code, industry type, employee size, sales volume, and more.

SOURCES: The double opt-in lists are compiled from over 300 third party contributing websites.

OPEN RATE: Expect a 9% - 19% open rate depending on the campaign

CLICK THRU RATE: Expect a 1% - 3% click through rate depending on the campaign

PRICING AND MINIMUM: Pricing depends on the email quantity, the type of list used, and demographic selections. Contact one of our experienced sales consultants for email pricing details. Click Here for our contact information or to request an email quote.

CAN-SPAM COMPLIANT: Yes, 100% - All Email Campaigns offered by Brokers Data Inc. are CAN Spam compliant.

Email Broadcasts

Guaranteed Open Email

The “Guaranteed Open” email broadcasts is just that, we guarantee your E-mail message will be opened and viewed. Here's how it works, you pay for a specific number of "emails opened" as opposed to paying for the number of "emails sent". We will continue to deploy your campaign until the purchased number of emails are opened.

The “Guaranteed Open” Email Broadcasts will allow you to reach a large audience, create brand awareness, and ultimately drive traffic to your website at an economical rate.

PROS: A Guaranteed Open Email Campaign drives your creative message ensuring that it will be seen by your prospects. This option allows you to rotate multiple e-mail creative messages so you can target the most effective message on future campaigns. Whether you are looking for effective website branding, launching a new website, promoting new products or generating leads for your sales team, the Guaranteed Open Email Campaign drives a significant amount of traffic to your website.

CONS: The Guaranteed Open email campaign does have certain limitations regarding the amount of targeting you are able to accomplish in your campaign. You can segment your list to target either Consumer or Business Emails, however you can’t target specific demographics or selections. Geography must be nation wide and cannot be targeted to certain states or cities.

LIST AVAILABILTY: Select Consumer Email addresses or Business Email addresses.

SOURCES: The guaranteed open email address marketing files are compiled from over 2,000 third party contributing websites.

OPEN RATE: The Open Rate is 100% since you purchase a specific number of "opens".

For example, if you want to get 25,000 "Opens" in your campaign, we will continue to deploy your email campaign, regardless of quantity, until 25,000 emails in your campaign have been opened.

CLICK THRU RATE: With the Guaranteed Open Campaign, you purchase a specific number of "opens" and the click thru rate is note measured.

PRICING AND MINIMUM: Pricing depends on quantity of open emails you purchase. Click Here to request more information.

CAN-SPAM COMPLIANT: 100% of all Email Campaigns offered by Brokers Data Inc. are CAN Spam compliant.



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