Auto Trigger Leads | Brokers Data


Auto trigger leads are leads that are generated when a consumer who is in the market to purchase a car, has had their credit report pulled at a dealership in your marketing area.

The reason why these leads perform so well is the shear freshness of the lead. Only 24 hours old and delivered to you and your team before 8:30 am EST via email. The triggers can have 100% phone numbers on output or phones where available and each lead has full contact information on output.

Okay, so you have this great lead... now what do you do with the leads to increase your business and sales.

The best way to market to these super fresh leads are to send a mailpiece to each prospect on the list. You may want to offer some type of a free gift for coming by or maybe free oil changes for life if they buy a car from you, a free vacation (these free vacation certificates can be bought very inexpensively), entry into a drawing for a great prize or whatever will get their attention to instigate them to contact your dealership.

You can attract savvy consumers who have an interest in getting the best deal before they buy a new car so timing is everything and this is exactly what a marketing campaign using auto trigger leads can accomplish for you.

Auto Triggers | Brokers Data

We can also set up a PURL they can log onto to get special offers and when the prospect logs in to their web page it will capture all of the info they type in on the form during their visit. This will further increase the potential for your sales team to close the sale.

For those of you who are not sure what a PURL is, it stands for Personal URL or a website that is dedicated for each individual who receives one of your mail pieces.

You should make sure that the prospect has more than one way to contact you so make sure you include your address, phone number, short code for a text message special or the PURL we described above. Make it easy for your prospective customer to contact you.

Since the auto trigger leads can be filtered for credit score, geographical area, and other selects to help you zone in on your ideal customer, you will see the traffic to your dealership noticably increase and your sales will follow suit.

You can do your mail campaign in house or we also offer a turn key solution that we can customize to meet your sales goals that you have in mind.

There are no contracts to sign and we will assist your company in completing the compliance process for you. A firm offer of credit is required to use this lead type.

Give us a call to dicuss further or simply fill out the contact form below. Requires a Firm Offer of Credit.

Brokers Data Inc. Services shall only be used for business purposes and in accordance with permissible purposes. Accordingly, information ordered through the Brokers Data Inc. Service shall not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another purpose.


Example of Auto Trigger Lead Filters:

  • Auto trigger date: The date lead credit was pulled in relation to an auto purchase
  • Auto trigger days: Choose 1 to 30 day
  • Multiple Auto Triggers within 30 Days: Choose Not selected, Target or Exclude
  • Apartment address: Choose Not selected, Target or Exclude
  • PO Box address: Choose Not selected, Target or Exclude
  • Hispanic indicator: Choose Not selected, Target or Exclude
  • Phone option: 100 % phones, No phones or Phones where available
  • Mobile homes: Choose Not selected, Target or Exclude
Credit Selects:
  • Revolving number of satisfactory trades
  • Revolving aggregate monthly payment for balances greater than 0
  • FICO risk score: FICO or FICO AUTO
  • Revolving aggregate balance for open trades
Derogatory Indicators:
  • Auto loan – number of repossession trades
  • Public record - number of bankruptcies
  • Public record - number of months since most recent bankruptcy
  • Historical derog - 60+ DPD ever: (Where Available)
  • Public record - Months since most recent foreclosure
Vehicle Trades:
  • Lease - number of open status trades
  • Lease - highest balance
  • Lease - age of most recent trade
  • Auto loan - number of trades
  • Auto loan - number of open status trades
  • Auto loan - highest balance
  • Auto loan - age of most recent trade
  • Auto Loan – aggregate balance for open trades: (Where available)
Owner Demographics:
  • Gender
  • Estimated Income
  • Education
  • Marital Status
  • Presence of credit card
  • Age

We know what is working and how to use the filters and selects available to give you the marketing edge. Give us a call or fill out the contact form for a quicker response.


Read more about our Auto Trigger Leads


Return From Auto Trigger Leads to Brokers Data | Leads, Lists, Data, Marketing Solutions and More


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"Thank you for the time you spent with me compiling the list I needed to generate leads for my team. You have certainly been an integral partner in helping us re-invent ourselves. Thanks again!"

Steve B. - Passaic. NJ


Moving from the individual health insurance market to the final expense insurance market, I did not have a clue how to find the people to call and what "filters" as you call them, to use. Thanks for consulting with me and helping me successfully transition into this new market."

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Thanks for all the help! I have already told 3 other LO's about your great service and mortgage leads. Keep up the good work!"

Tony N. - Philadelphia, PA


"Thanks for the Diabetic leads and the dialer you set up for me is fantastic!"

Judy S. - San Diego, CA


"Hey Al, my office has closed 4 deals this week from the FHA mortgage list we bought from you... please call me later to run a count for our next order. Thanks for your expertise and if results continue like this, we will be a client for a long time!"

Nick D. - New York, NY


"We really appreciate the time you spent with us regarding the mortgage trigger leads Al and it was certainly time well spent. We have had very good results and look forward to your continued good advice moving forward"

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"Our direct mail campaign has produced some really good leads. Thanks again Al!"

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