Fannie Mae Mortgage Leads

Fannie Mae Mortgage Leads... So now that the HARP re-finance lead fever is well on its way, let's re-visit what makes good targeted Freddie or Fannie mortgage leads.

The starting point should always be to choose a good qualified and knowledgeable marketing partner to structure the correct criteria and pull the leads for you.

Make sure to use a marketing company and consultant who will partner with you and take a genuine interest in achieving your campaign success and not just an "order taker".

This is very important since you may want to tweak the data as your campaign progresses and dealing with a company who can offer advice and marketing solutions will benefit your overall success in the long run.

Now lets get down to the business of choosing the filters we should be using for qualified HARP prospects that will sail through underwriting and close quickly.

Although the initial HARP program that was launched had the right intentions, due to the underwriting limitations that were set, and mainly due to Loan To Value (LTV) and credit issues, many loan officers experienced a large number of prospects who were not qualified.

This made the Making Homes Affordable Program (HARP) a very mild success and it definitely fell short from the goal the program originally intended, and that was to provide re-financing relief to the huge number of homeowners who have found themselves "underwater".

Thanks to the restructuring of HARP, and the elimination of the LTV ceiling, we can now assist you in targeting a more pre-qualified HARP re-fi prospect by using our pre-screening process.

In addition, we can now offer confirmed Freddie Mac or Fannie Mae Mortgage Leads. Contact us for details.

Who is Fannie Mae

Fannie Mae purchases mortgages from lenders and bundles them into mortgage-backed securities (MBS) that are sold to investors to promote a healthy housing market.

Fannie Mae is a leading source of mortgage financing in the United States. Fannie Mae does not originate mortgage loans or lend money directly to borrowers. Instead, they purchase mortgage loans made by lenders, who are then able to use those funds to offer mortgage loans to more people. Fannie Mae partners with mortgage lenders, and Multi Family servicers and other industry professionals to help people obtain a home and stay in that home when faced with hardship or disaster.  

Fannie Mae's work expands access and opportunity and is primarily focused on two primary types of housing. Single Family homes and Multi Family homes.

Fannie Mae Mortgage Leads Filters

We can filter for specific criteria to help you identify and help these homeowners. This list of homeowners who are underwater should return high response rates using a solid direct mail campaign or using other marketing solutions.

Under the new guidelines, we can filter for the following:

• Fannie Mae or Freddie Mac is the investor on the current loan.
• No mortgage payment lates.
• Current loan was originated on or before June 1, 2009.
• Consumers who have a credit score that meets your lenders' guidelines.
• Target LTVs 100% and above (if applicable to your specific marketing).
• We can output lender and last 4 of SSN where available or 100%.
• Conforming loan balances for your marketing area.
• DNC compliant phones are available on output as an option (SAN Number required).

We offer the Freddie Mac and Fannie Mae Mortgage leads you need and real-time scoring for all of the above criteria to help you explode your re-fi pipeline. Plus the data can be pulled in one pass to maximize the total available universe of leads.

We can also provide a turn-key direct mail program using our free templates and free creative mail piece customization for a "High Impact" direct mail campaign to solicit the responses you desire to keep your team busy writing loans. Our marketing campaigns offer call tracking, mail tracking, QR codes, PURLS (personalized URLs), and drip email once the direct mail campaign launches and mail is hitting the mailboxes of your target audience.

Give us a call or fill out the contact form for an immediate follow up to you inquiry. Thank you for considering Brokers Data Inc. and for the opportunity to earn your business.

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