ACA and Medicare Leads 

ACA and Medicare Leads 

Brokers Data provides ACA and Medicare leads generation solutions for licensed insurance agents, agencies, brokerages and call centers.

Choose the lead source that fits your sales model:

ACA / Health Insurance

• Real-Time Internet Leads
• Aged Internet Leads

Medicare

• Real-Time Internet Leads
• Aged Internet Leads
• Pay Per Call / Inbound Calls

Get Availability & Pricing for Your Market

Tell us the states you write business in, the type of leads you need and your desired volume. A Brokers Data consultant will review current availability and pricing for your campaign.

ACA Health Insurance Leads

Reach Consumers Actively Shopping for Health Coverage

ACA and individual health insurance internet leads are generated from consumers who have gone online and submitted information while looking for health insurance coverage or additional information.

Rather than prospecting from a generic consumer database, internet leads give your sales team an opportunity to work consumers who have already expressed interest in health insurance.

Brokers Data offers both Real-Time ACA Leads and lower-cost Aged ACA Internet Leads, allowing agencies to build a lead strategy around their budget, staffing and sales process.

Real-Time ACA Leads

When speed matters, real-time leads allow your sales team to begin working an inquiry shortly after it is generated.

Real-time ACA leads can be an excellent fit for:

• Individual health insurance agencies
• ACA-focused insurance agents
• Call centers
• Multi-state insurance organizations
• High-volume sales teams
• Agencies looking for consistent lead flow

Lead availability and delivery specifications vary by campaign and geography.

Aged ACA Internet Leads

More Lead Volume for Your Marketing Budget. Aged internet leads give insurance agencies another way to build pipeline without paying real-time lead pricing.

These consumers previously submitted an online request for information about health insurance. While the inquiry is no longer real-time, the substantially different economics of aged leads can allow an agency to work a larger prospect pool and implement a longer-term follow-up strategy.

Aged leads may be particularly useful for agencies using:

• Call centers
• Dialing teams
• Email follow-up
• CRM nurture campaigns
• Multiple contact attempts
• Seasonal enrollment campaigns
• Lead reactivation strategies

Available lead age ranges, quantities and geographic coverage vary based on current inventory.

Depending upon the campaign, lead information may include:

• Consumer name
• Phone number
• Email address
• Address
• City, state and ZIP code
• Date of inquiry
• IP address
• Date of birth or age information
• Product interest
• Additional campaign-specific information

Medicare Leads

Give Your Medicare Sales Team More Ways to Generate Opportunities. Brokers Data offers multiple Medicare lead-generation channels so agencies can choose a program based on how they prefer to sell.

Medicare Real-Time Internet Leads

Work Medicare inquiries while consumer interest is fresh. Real-time Medicare leads are designed for agencies with sales representatives ready to quickly contact new inquiries as they are generated.

Medicare Aged Internet Leads

For agencies focused on cost-effective volume, aged Medicare internet leads provide access to consumers who previously submitted an online inquiry regarding Medicare-related coverage.

Aged leads may allow agencies to purchase larger quantities and develop a systematic follow-up process rather than relying exclusively on higher-cost real-time opportunities.

Medicare Pay Per Call

Want the consumer to make the first call? Brokers Data also offers Medicare Pay Per Call campaigns.

Instead of purchasing a consumer record and initiating contact, Pay Per Call campaigns generate consumer-initiated inbound calls from people responding to advertising and seeking Medicare-related information.

Depending on the campaign, calls may be routed directly to your sales team based on agreed geographic, scheduling and qualification criteria. You focus on answering and converting the call.

Medicare Pay Per Call Can Include

• Consumer-initiated inbound calls
• Geographic targeting
• Campaign-specific qualification criteria
• Defined billable-call requirements
• Call tracking
• Local or toll-free tracking numbers
• Campaign performance reporting
• Scalable call volume subject to availability

Medicare Pay Per Call is currently available. ACA Pay Per Call is not currently offered.

Real-Time vs. Aged vs. Pay Per Call

Which Lead Program Fits Your Agency?

REAL-TIME INTERNET LEADS

Best for: Agencies that can respond quickly.

Consumers have recently submitted an online inquiry and the lead is delivered according to the specifications of the campaign.

Advantages

• Fresh consumer inquiry
• Fast sales opportunity
• Automated lead flow
• Ideal for responsive sales teams

AGED INTERNET LEADS

Best for: Agencies looking for greater volume at a lower acquisition cost per lead.

Consumers previously submitted an online inquiry but the lead is no longer considered real-time.

Advantages

• Lower cost than real-time leads
• Larger quantities may be available
• Suitable for systematic follow-up
• Useful for CRM and nurture strategies
• Attractive for call-center environments

MEDICARE PAY PER CALL

Best for: Agencies that prefer inbound consumer calls. The consumer initiates the telephone call after responding to advertising.

Advantages

• Inbound consumer inquiry
• No purchased lead record required to initiate the conversation
• Call tracking and reporting
• Geographic targeting
• Campaign-specific call qualification parameters

Important Information

Brokers Data Inc. is a B2B marketing data and lead-generation provider. Brokers Data is not an insurance carrier and does not offer, sell or administer health insurance or Medicare plans. Brokers Data is not affiliated with or endorsed by the U.S. government, the Centers for Medicare & Medicaid Services (CMS), Medicare.gov, HealthCare.gov or any state or federal health insurance marketplace.

Lead availability, fields, age, volume, pricing, delivery method, geographic coverage and qualification requirements vary by campaign. Buyers are responsible for ensuring that their use of leads and marketing activities complies with all applicable federal and state laws, regulations, licensing requirements, carrier requirements and contractual obligations.

Contact Brokers Data

Click the "Request A Quick Quote" icon below for Fastest Service. A representative from Brokers Data Inc. will be assigned to follow up with you as soon as possible, M-F  9am to 6pm EST.

You may also call us at (800) 884-7507 during normal business hours. Your information is always kept completely confidential.

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