Mortgage Leads Types


Mortgage Leads Types... If you are a Loan Officer and in need of, you are no doubt on a continual search for the freshest, targeted mortgage leads to assist you in filling up your pipeline. It is important to work with a marketing company who will deliver what they promise and have the ability to deliver all of the lead types we will cover shortly.

In this ever changing and highly competitive marketplace, it is important to gain as much of a competitive edge as possible. We are sure you will agree that the mortgage leads and mortgage lists you use are a large part of being successful and maintaining your success, so quality is of the utmost importance.

For this reason, the following is an overview of some of the most popular and best performing Mortgage Leads Types based from the feedback we receive from our loyal clients.

We should also mention that a multi-pronged attack to gain the lion's share of any market is advised. So, if you are presently doing a direct mail campaign, mixing in some telemarketing to a targeted list or calling some mortgage internet leads daily would be a smart way to diversify.

If you are using a direct mail campaign, instead of just offering a phone number for your prospective clients to contact you, how about providing a PURL (Pesonalized URL) or a "short code" they can text your "keyword" to for a free appraisal or dinner or anything you can use as an incentive to get your foot in the door.

Don't be left scratching your head when, whatever you are doing now suddenly dries up and is no longer working for you. You should already and always put yourself in a position to win.

By strategically using multiple forms of marketing methods and using different mortgage leads types, you will never be caught by surprise and you will always have the luxury of time to re-group, so to speak, if one of the arms of your marketing sales plan begins to faulter.

We are experts at keeping the wheels that power your sales pipeline greased. Contact us for a free consultation anytime.

Now, let's get into the "meat" of this article and discuss the different types of mortgage leads and lists that we can provide to you and your firm to keep you ahead of the curve.

Here are the top 8 mortgage leads types and mortgage lists in no particular order.

Mortgage Leads Types

Mortgage Leads Types

1) DU/HARP Refinance Leads

  • Loan Type: Fannie Mae & Freddie Mac
  • Mortgage Balance 100K+
  • Lender Name (where available)
  • Credit Score 640+
  • LTV – Range or on Output
  • Loan Origination Date: 5/31/2009<
  • No BK, Foreclosure, 0x30 12 months
  • SFR, Condo, Multi-Unit
  • Mortgage $417K<
  • Mortgage Trades: 1-2
  • Last 4 SSN
  • Phones Optional
Read More about DU/HARP Re-finance Leads

2) FHA Streamline Leads

  • Loan Type: FHA
  • Interest Rate (where available)
  • Credit Score 640+
  • Lender Name (where available)
  • LTV – Range or on Output
  • Loan Seasoning
  • 0x30 last 12 months
  • Mortgage Trades: 1
  • Mortgage Balance on Output
  • Last 4 SSN
  • Phones Optional
  • VA Mortgage leads are also available
Read More about FHA Streamline Re-Fi leads

3) Mortgage Triggers

  • Generated in last 24 hours
  • Guaranteed delivery before 9am EST
  • Purchase or Re-fi leads available
  • Credit Score 640+
  • Lender Name (where available on re-fis only)
  • LTV on Output (Optional, on re-fis only)
  • Mortgage Balance on Output (Re-fis Only)
  • Phones Optional
Read More about Mortgage Triggers

4) Reverse Mortgage Leads

  • Homeowner Age 62+
  • Mortgage Balance on Output
  • Lender Name (where available)
  • LTV – 60%<
  • Single Famly Residence
  • Owner Occupied
  • Phones Optional
Read More about Reverse Mortgage Leads

5) Internet Mortgage Leads

  • Delivered in Real Time (M-F)
  • Only sold 1-2 times and up to 1 time as aged lead
  • Email Address
  • Best Time to Contact
  • Credit Score (Excellent, Good, Poor)
  • Lender Name
  • Home Value
  • Loan Type
  • Property Type
  • Purpose of Loan
  • Mortgage Rate
  • Mortgage Type
  • Phones - Primary and Secondary
  • LTV
  • Year of Purchase
  • Plus other valuable information on output
Read More about Internet Mortgage Leads

6) Jumbo Refinance Leads

  • Mortgage Balance 700K+
  • Lender Name (where available)
  • Credit Score 640+
  • LTV – Max 70%
  • Loan Origination Date
  • No BK, Foreclosure, 0x30 12 months
  • SFR, Condo, Multi-Unit
  • Mortgage Trades: 1-2
  • Last 4 SSN
  • Phones Optional
Read More about Jumbo Refinance Leads

7) Hot Transfer Mortgage Leads

  • Choices of average loan size from 150K+ to over 300K+
  • Target by states
  • Loan To Value 85%<
  • Excellent and Good credit
  • Exclusive data can be blended into call data
  • Choose the hours and days to receive transfers
Read More about Hot Transfer Mortgage Leads

8) Phone Verified Internet Leads

Phone verified leads are generated when a mortgage re-finance prospect fills out the form on one of our landing pages and initiates a call to us, we verify the incoming call and then once qualified, we send that lead to you in real time via email or into your crm.

  • Full Name
  • Address
  • Phone 
  • Email Address
  • Combined LTV
  • Veteran Y/N
  • Mortgage Lates Y/N
  • Self Reported Credit

Read More about Phone Verified Internet Leads


The mortgage leads types that we outlined above should give you a pretty good idea as to what type of lead is available for your marketing campaigns.

We hope this helps and as always, do not hesitate to contact us if you may happen to have any questions or if you need a count for marketing on your "Turf". Make it YOURS and contact us today! We will be happy to work with you in any capacity and thanks again for taking the time out of your busy day to check us out. Happy Selling and Have a Good One!


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"Thank you for the time you spent with me compiling the list I needed to generate leads for my team. You have certainly been an integral partner in helping us re-invent ourselves. Thanks again!"

Steve B. - Passaic. NJ


Moving from the individual health insurance market to the final expense insurance market, I did not have a clue how to find the people to call and what "filters" as you call them, to use. Thanks for consulting with me and helping me successfully transition into this new market."

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Thanks for all the help! I have already told 3 other LO's about your great service and mortgage leads. Keep up the good work!"

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"Thanks for the Diabetic leads and the dialer you set up for me is fantastic!"

Judy S. - San Diego, CA


"Hey Al, my office has closed 4 deals this week from the FHA mortgage list we bought from you... please call me later to run a count for our next order. Thanks for your expertise and if results continue like this, we will be a client for a long time!"

Nick D. - New York, NY


"We really appreciate the time you spent with us regarding the mortgage trigger leads Al and it was certainly time well spent. We have had very good results and look forward to your continued good advice moving forward"

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"Our direct mail campaign has produced some really good leads. Thanks again Al!"

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